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Peters Fitness

Identity & Brand Development

Website Development


Developed for Dallas fitness expert Rudy Peters, this brand identity and website crafts a new take on his unique approach to training weekend warriors and urban fitness geeks. The new brand development needed to resonate with a younger audience, while not alienating his current older client base. Elements included logo identity, workout wear, and marketing materials.

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Rudy Peters

Owner - Peters Fitness, Dallas, Texas

"Paul nailed the look and feel of my brand. The strategic creativity he puts into a project is what separates him from all the rest."

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