As one of the Directors of Global Brand Identity & Design for AT&T, Paul was responsible for the expression of the brand identity across all business offerings. Through collaboration with internal teams and external brand agency partners, he worked to build and develop the value of the AT&T brand, providing consultation, project management and creative direction across a variety of business products, corporate experiences and marketing communications. Led efforts on key executive initiatives, help drive brand principles across the AT&T’s Mexico market, directed brand initiatives across social media efforts.