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On Your Feet

Identity & Brand Development

Website Development

Signage Program


Brand Icon System

Social Media

On Your Feet and On Your Feet in De Vargas Center are more than just shoe stores. Since 1989 they have been fitting Santa Fe with the most comfortable, stylish footwear available for the casual walker or the fearless fashionista. This complete brand redevelopment platformed OYF as a true, modern retail establishment.

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Nina Houle

Owner - On Your Feet

"Working with Paul is so easy. We've had great response to our new brand and website."

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