La Fonda on the Plaza
100th Anniversary Identity and Brand Development
Step into the past and experience the splendor of the American Southwest at this iconic hotel, La Fonda on the Plaza, the only hotel situated on the historic Santa Fe Plaza. PBD was engaged to create a complete brand look for their 100th anniversary year-long celebration. Elements included, logo, banners, website popup, ads, and hotel support items.
Identity & Brand Development
Developed for Dallas entrepreneur Scott Metcalfe, Triumph Albuquerque needed an identity change as they branched out and began offering more brands. The name Motopia was created and its identity needed to speak to a wide array of power sports enthusiasts. A kinetic system was developed that touched on all configurations, including sport, adventure, dirt and classic motorcycles.