Developed for Dallas entrepreneur Scott Metcalfe, Triumph Albuquerque needed an identity change as they branched out and began offering more brands. The name Motopia was created and its identity needed to speak to a wide array of power sports enthusiasts. A kinetic system was developed that touched on all configurations, including sport, adventure, dirt and classic motorcycles.
Owner & Partner, Motopia Motorcycles
"Paul Black Design exceeded our expectations and created the perfect flexible brand identity to conveyed our new approach to selling high-end motorsports products."