Motopia Motorcycles

Identity Development

Developed for Dallas entrepreneur Scott Metcalfe, Triumph Albuquerque needed an identity change as they branched out and began offering more brands. The name Motopia was created and its identity needed to speak to a wide array of power sports enthusiasts. A kinetic system was developed that touched on all configurations, including sport, adventure, dirt and classic motorcycles.

street-triple-rs-hpr-1920x1080-my20-laun
Motopia logo Sport RGB.png
tiger-1200-xrx-white-770x433.png
Motopia logo Adventure RGB.png
Motopia logo Dirt RGB.png
Motopia logo Classic RGB.png
Screen Shot 2020-12-16 at 5.30.06 PM.png
Screen Shot 2020-12-16 at 4.16.49 PM.png
vehicle-FINAL copy.png
Screen Shot 2021-02-17 at 12.18.18 PM.pn
soa-bobber-1920x1080-2.jpg
perforated-leather-jacket-1.png