Listen. Learn. Create. Solve.
WHAT WE DO
Elevate brands through strategic thinking, unique design and an audience-centric approach.
WHO WE ARE
Paul Black Design is a design and brand consultancy that provides strategic brand communication, print collateral campaigns, web site development and identity/logo solutions for a host of regional and national clients. His philosophy is simple: great design fueled by passion and grounded in strategic thinking can help any business succeed. With over 30 years of experience working in corporate communications, Paul has been an integral part of the design and advertising community, having worked at such prestigious firms as: Sibley/Peteet Design, JRSK Design, and Squires & Company where he was partner and creative head. He has served as Global Director of Creative Services for GameStop, the world's largest retailer of video games and a Fortune 300 company, where he redesigned the brand look and the company IR site, updated the customer in-store experience and developed several new experiential store concepts (learn more). He was also a Director of Global Brand Identity & Design at AT&T where he was an integral part of the rebranding of AT&T and helped manage AT&T's global brand design efforts, along with the integration of the DirecTV brand (learn more). He then moved to Santa Fe to be the Director of Creative Services for Cisneros Design, one of the region's leading brand design firms.
Throughout his career, Paul has lectured on the subject of design and branding, and his work has been recognized nationally and internationally in award shows and periodicals, including Communication Arts, Logo Lounge Annuals and Master Library, New York Art Directors Club, AR100, AIGA Annuals, the Graphis International Annuals, Kit Hinrichs' A Decade Of Typographic Design, along with numerous independent design annuals. His work is also in the permanent collection of the Library of Congress. As a website designer and developer, he is a WIX Pro Platform Legend developer, the highest level awarded by the world's largest website builder.
As an author, his novels have won many national and international awards including Book of the Year (for genre fiction) from Writer’s Digest Magazine, along with 2 gold medals in the Independent Publishers Book Awards. His books have also won gold medals at the New York, San Francisco and London Book Festivals, and have been on Barnes and Noble best sellers lists. His work has received praise from Midwest Book Review, The Dallas Morning News, Writer’s Notes Magazine, Continental Features Syndicate, Eric Hoffer Awards, and many on-line review sites. And his first book, The Tels Series, was optioned for television. He is represented by Betty Anne Crawford, NYC.
Visit his author site: www.PaulBlackBooks.com.
Whether you're a Fortune 500 looking to drive integrated cross-channel products or a start-up seeking the perfect brand identity, Paul Black Design can deliver the right solution. With our extensive virtual network of communication and marketing specialists, we are uniquely positioned to drive business growth.
BRAND STRATEGY & IDENTITY DESIGN
We’ll help discover what you stand for in the heart and minds of your audience, and build a brand identity that engages them.
DIGITAL STRATEGY, WEBSITE DESIGN & UX
Today, everything is digital. We'll help simplify this fast evolving landscape and craft a strategic digital brand experience.
TRADITIONAL & SOCIAL MEDIA
Whether it's data driven click-throughs or a billboard by a highway, the right message with the right media can propel a business to new heights.
It’s all about building trust and relationships. We ask questions and listen carefully, so we'll understand exactly what your needs and desires are. Then we think strategically and develop a creative solution that not only maximizes every dollar but elevates your position in the marketplace.
We ask questions, listen and learn in order to gain key insights. We do our best to understand who you are, what you do and what unique offering you bring to your audience and industry.
A strong foundation is what builds strong brands. We define brand pillars, positioning and a strategic approach. This guides execution and creates a unified experience.
Based on our insights and strategy, we go forth and think, sketch, click, collaborate and critique, then emerge with best-in-class design and a brand system that exceeds expectations.
Created with a strategic focus, we direct the content to align with the brand and platform, communicate clearly and elevate the experience.
We collaborate closely with our client partners to create a seamless and unified brand experience across all communications touchpoints. Digital, traditional and social.
We're invested. After launch we monitor results, analytics and continue to think about ways to evolve and grow your business.
Adapt or die. Every brand, no matter how strong, has to continue to grow and get better in order to remain at the top. We develop relationships and are with you into the future.
CLIENTS PAST AND PRESENT
Exxon/Mobile, American Airlines, Pfizer, Thomson Reuters, Quaker Oats, Pepsico, 7-Eleven, Michelin, AT&T, GameStop, just to name a few.
Client's Paul has work directly with or while at previous design firms
American Electric Power
Angelika Film Center
Ameresco Capital Trust
Aviall, Bellwether Exploration
The BroadStar Group
Boy Scouts of America
Cameron Ashley Building Products
Crescent Real Estate Trust
First American Bank
First Gibraltar Savings
First State Bank
Mary Kay Cosmetics
Milton Bradley Toys
Real Pure Beverage Group
Voluntary Hospitals of America
Client's Paul worked with as Director of Creative Services at Cisneros Design in Santa Fe
CHRISTUS St. Vincent Hospital
CHRISTUS St. Vincent Foundation
Elle Well Holistic Center
Elliott & Waldron
Get It Together
Sun Mountain Dental
IPS Oil & Gas Services
Landseer Management Services
Las Campanas Water Coop
New Mexico Mutual
New Mexico Tech
On Your Feet
R.J. Dean & Associates
Santa Fe Community Foundation
Santa Fe Community College
Santa Fe Conservation Trust
Santa Fe School of Cooking
Sleep & Dream
Searchlight New Mexico
The Emissary Group
Don Usner Writing & Photography
Valley Cold Storage
Visage Dental Group