Listen. Learn. Create. Solve.

WHAT WE DO

Elevate brands through strategic thinking, unique design and an audience-centric approach.

WHO WE ARE

Paul Black Design is a design and brand consultancy that provides strategic brand communication, print collateral campaigns, web site development and identity/logo solutions for a host of regional and national clients. His philosophy is simple: great design fueled by passion and grounded in strategic thinking can help any business succeed. With over 30 years of experience working in corporate communications, Paul has been an integral part of the design and advertising community, having worked at such prestigious firms as: Sibley/Peteet Design, JRSK Design, and Squires & Company where he was partner and creative head. He has served as Global Director of Creative Services for GameStop, the world's largest retailer of video games and a Fortune 300 company, where he redesigned the brand look and the company IR site, updated the customer in-store experience and developed several new experiential store concepts (learn more). He was also a Director of Global Brand Identity & Design at AT&T where he was an integral part of the rebranding of AT&T and helped manage AT&T's global brand design efforts, along with the integration of the DirecTV brand (learn more). He then moved to Santa Fe to be the Director of Creative Services for Cisneros Design, one of the region's leading brand design firms.
 

Throughout his career, Paul has lectured on the subject of design and branding, and his work has been recognized nationally and internationally in award shows and periodicals, including Communication ArtsLogo Lounge Annuals and Master LibraryNew York Art Directors ClubAR100AIGA Annuals, the Graphis International Annuals, Kit Hinrichs' A Decade Of Typographic Design, along with numerous independent design annuals. His work is also in the permanent collection of the Library of Congress. As a website designer and developer, he is a WIX Pro Platform Legend developer, the highest level awarded by the world's largest website builder.

 

As an author, his novels have won many national and international awards including Book of the Year (for genre fiction) from Writer’s Digest Magazine, along with 2 gold medals in the Independent Publishers Book Awards. His books have also won gold medals at the New York, San Francisco and London Book Festivals, and have been on Barnes and Noble best sellers lists. His work has received praise from Midwest Book Review, The Dallas Morning News, Writer’s Notes Magazine, Continental Features Syndicate, Eric Hoffer Awards, and many on-line review sites. And his first book, The Tels Series, was optioned for television. He is represented by Betty Anne Crawford, NYC.

Visit his author site: www.PaulBlackBooks.com.

 

OUR SERVICES

Whether you're a Fortune 500 looking to drive integrated cross-channel products or a start-up seeking the perfect brand identity, Paul Black Design can deliver the right solution. With our extensive virtual network of communication and marketing specialists, we are uniquely positioned to drive business growth.

BRAND STRATEGY & IDENTITY DESIGN

We’ll help discover what you stand for in the heart and minds of your audience, and build a brand identity that engages them.

DIGITAL STRATEGY, WEBSITE DESIGN & UX

Today, everything is digital. We'll help simplify this fast evolving landscape and craft a strategic digital brand experience.

TRADITIONAL & SOCIAL MEDIA

Whether it's data driven click-throughs or a billboard by a highway, the right message with the right media can propel a business to new heights.

 

OUR PROCESS

It’s all about building trust and relationships. We ask questions and listen carefully, so we'll understand exactly what your needs and desires are. Then we think strategically and develop a creative solution that not only maximizes every dollar but elevates your position in the marketplace.

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TRADITIONAL

DIGITAL

SOCIAL

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THE BRAND

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DISCOVERY

We ask questions, listen and learn in order to gain key insights. We do our best to understand who you are, what you do and what unique offering you bring to your audience and industry.

STRATEGY

A strong foundation is what builds strong brands. We define brand pillars, positioning and a strategic approach. This guides execution and creates a unified experience.

DESIGN

Based on our insights and strategy, we go forth and think, sketch, click, collaborate and critique, then emerge with best-in-class design and a brand system that exceeds expectations.

CONTENT

Created with a strategic focus, we direct the content to align with the brand and platform, communicate clearly and elevate the experience.

EXECUTE

We collaborate closely with our client partners to create a seamless and unified brand experience across all communications touchpoints. Digital, traditional and social.

ANALYZE

We're invested. After launch we monitor results, analytics and continue to think about ways to evolve and grow your business.

 

EVOLVE

Adapt or die. Every brand, no matter how strong, has to continue to grow and get better in order to remain at the top. We develop relationships and are with you into the future.

 

CLIENTS PAST AND PRESENT

Exxon/Mobile, American Airlines, Pfizer, Thomson Reuters, Quaker Oats, Pepsico, 7-Eleven, Michelin, AT&T, GameStop, just to name a few.

Client's Paul has work directly with or while at previous design firms

7-Eleven

American Airlines

American Electric Power

Angelika Film Center

Ameresco Capital Trust

Aviall, Bellwether Exploration

Blockbuster Video

The BroadStar Group 

Boy Scouts of America

CEC Entertainment

CEC Entertainment

Cameron Ashley Building Products

Carrington Labs

CellStar

Exxon

CompUSA

Crescent Real Estate Trust

FedEx

Fidelity Bank

First American Bank

First Gibraltar Savings

First State Bank

FritoLay

GameStop

HP Software

Convex Computer

Haggar Apparel

Hogan Systems

i2 Technologies

Intel

Mary Kay Cosmetics

Michelin

Milton Bradley Toys

Nortel, PageNet

Paladin Staffing

Plantronics

Peaches Uniforms

PotlatchDeltic

Pfizer Pharmaceuticals

Publix

Quaker Oats

Real Pure Beverage Group

River Logic

Sandoz Pharmaceuticals

Thomson Reuters

Torch Energy

Voluntary Hospitals of America

Client's Paul worked with as Director of Creative Services at Cisneros Design in Santa Fe

CHRISTUS St. Vincent Hospital

CHRISTUS St. Vincent Foundation

Century Bank

Coyote Café

Couffo Collaborative

Crest Insurance

Elle Well Holistic Center

Elliott & Waldron

Get It Together

GLASSplash

Sun Mountain Dental

Honeymoon Brewery

IPS Oil & Gas Services

J.D. Bullington

Landseer Management Services

Las Campanas Water Coop

Maryville University

New Mexico Mutual

New Mexico Tech

On Your Feet

R.J. Dean & Associates

Santacafé

Santa Fe Community Foundation

Santa Fe Community College

Santa Fe Conservation Trust

Santa Fe School of Cooking

Sleep & Dream

Searchlight New Mexico

The Emissary Group

Don Usner Writing & Photography

Valley Cold Storage

Visage Dental Group