Packaging can be at the heart of a company's brand. It must reflect the company's
vision for the product, and cement that image in the consumer's mind. Great packaging
utilizes shape, construction – even texture – to sell a company's brand.
Packaging can be at the heart of a company's brand. It must reflect the company's
vision for the product, and cement that image in the consumer's mind. Great packaging
utilizes shape, construction – even texture – to sell a company's brand.