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Great design fueled by passion and grounded in strategic thinking can help any business succeed.

Paul Black Design is a design and brand consultancy that provides strategic brand communication, print collateral campaigns, web site development and identity/logo solutions for a host of regional and national clients. His philosophy is simple: great design fueled by passion and grounded in strategic thinking can help any business succeed. With over 30 years of experience working in corporate communications, Paul has been an integral part of the design and advertising community, having worked at such prestigious firms as: Sibley/Peteet Design as a senior designer/art director, Joiner Rowland Serio as head of JRSK Design, and as Vice President and Partner at the communication firm of Squires & Company. He has served as Global Director of Creative Services for GameStop, the world's largest retailer of video games and a Fortune 300 company, where he redesigned the brand look and the company IR site, updated the customer in-store experience and developed several new experiential store concepts (learn more). He was also a Director of Global Brand Identity & Design at AT&T where he was an integral part of the rebranding of AT&T and helped manage AT&T's global brand design efforts, along with the integration of the DirecTV brand (learn more). He then moved to Santa Fe to be the Director of Creative Services for Cisneros Design, one of the region's most renowned brand design firms. Paul now resides in the City Different.

Throughout his career, Paul has lectured on the subject of design and branding, and his work has been recognized nationally and internationally in award shows and periodicals, including Communication ArtsLogo Lounge Annuals and Master LibraryPrint Regional Design AnnualsNew York Art Directors ClubAR100AIGA Annuals, the Graphis International Annuals, Kit Hinrichs' A Decade Of Typographic Design, along with numerous independent design annuals. He has also won gold, silver and bronze awards from many local and regional shows including the DSVC and Houston Art Director shows. His work is also in the permanent collection of the Library of Congress. He has been a past board member and treasurer of AIGA Texas and has served on the board of the Dallas Society of Visual Communications. As a website designer and developer, he is a WIX Pro Platform Legend developer, the highest level awarded by the world's largest website builder.


As an author, his novels have won many national and international awards including Book of the Year (for genre fiction) from Writer’s Digest Magazine, gold and silver medals from Foreword Magazine, and multiple appearances as a finalist, along with 2 gold medals in the Independent Publishers Book Awards. His books have also won gold medals at the New York, San Francisco and London Book Festivals, and have been on Barnes and Noble best sellers lists. His work has received praise from Midwest Book Review, The Dallas Morning News, Writer’s Notes Magazine, Continental Features Syndicate, Eric Hoffer Awards, and many on-line review sites. And his first book, The Tels Series, was optioned for television. He is represented by Betty Anne Crawford, NYC. Visit his author site:



Whether you're a Fortune 500 looking to drive integrated cross-channel products or a start-up seeking the perfect brand identity, Paul Black Design can deliver the right solution. With our extensive virtual network of communication and marketing specialists, we are uniquely positioned to drive your business's growth.



Identity Systems

Trade Booth


Graphic Design

Signage / Wayfinding
Special Event Marketing


Digital Design

CMS structure
UX Design
Brand Integration
Website Design

Content Development

Digital Strategy



Direct Mail


Marketing & Media

Strategic Planning
Media Planning
Media Placement



Exxon/Mobile, American Airlines, Pfizer, Thomson Reuters, Quaker Oats, Pepsico, 7-Eleven, Michelin, just to name a few.

Client's Paul has work directly with or while at previous design firms


American Airlines

American Electric Power

Angelika Film Center

Ameresco Capital Trust

Aviall, Bellwether Exploration

Blockbuster Video

The BroadStar Group 

Boy Scouts of America

CEC Entertainment

CEC Entertainment

Cameron Ashley Building Products

Carrington Labs




Crescent Real Estate Trust


Fidelity Bank

First American Bank

First Gibraltar Savings

First State Bank



HP Software

Convex Computer

Haggar Apparel

Hogan Systems

i2 Technologies


Mary Kay Cosmetics


Milton Bradley Toys

Nortel, PageNet

Paladin Staffing


Peaches Uniforms


Pfizer Pharmaceuticals


Quaker Oats

Real Pure Beverage Group

River Logic

Sandoz Pharmaceuticals

Thomson Reuters

Torch Energy

Voluntary Hospitals of America

Client's Paul worked with as Director of Creative Services at Cisneros Design in Santa Fe

CHRISTUS St. Vincent Hospital

CHRISTUS St. Vincent Foundation

Century Bank

Coyote Café

Couffo Collaborative

Crest Insurance

Elle Well Holistic Center

Elliott & Waldron

Get It Together


Sun Mountain Dental

Honeymoon Brewery

IPS Oil & Gas Services

J.D. Bullington

Landseer Management Services

Las Campanas Water Coop

Maryville University

New Mexico Mutual

New Mexico Tech

On Your Feet

R.J. Dean & Associates


Santa Fe Community Foundation

Santa Fe Community College

Santa Fe Conservation Trust

Santa Fe School of Cooking

Sleep & Dream

Searchlight New Mexico

The Emissary Group

Don Usner Writing & Photography

Valley Cold Storage

Visage Dental Group

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