First State Bank Corporation


FSB's principal activity was to provide commercial banking services to businesses and families throughout New Mexico. As a regionally based bank, their independent spirit was reflected in their marketing and advertising. "Not your typical bank. Not your typical bankers." became more than a tag line, it became their mantra. Poking fun at the huge national banks was a mainstay of their marketing message.

Paul Black Design

Dallas  |  Santa Fe

51 Calimo Circle

Santa Fe, New Mexico 87505

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